Email & SMS Marketing — ShopFillip
Email & SMS — the 30% of revenue you're leaving on the table

The cheapest
revenue channel
you already own.

Most Shopify brands send a discount code on signup and call it "email marketing." Meanwhile, 30% of the revenue from your existing customers is sitting in flows you haven't built yet. We build them.

30%
Of revenue from email + SMS
42x
Avg. ROI vs. paid ads
90d
To full flow buildout
15+
Core flows we deploy
Welcome series Cart abandonment Browse abandonment Post-purchase Win-back flows VIP segmentation Welcome series Cart abandonment Browse abandonment Post-purchase Win-back flows VIP segmentation

You spent $20k acquiring them. Now what?

Most brands invest $20k a month winning new customers, then send them three emails a year and wonder why repeat rate is flat. Here's what proper email + SMS does instead.

Klaviyo's 2025 benchmark report puts the revenue gap between brands running proper behavioral flows and those just blasting newsletters at 30 to 40% of total revenue.

Translation: if you're doing $100k/mo on Shopify and your email is "a welcome discount + monthly newsletter," there's $30,000 a month sitting in flows you haven't built.

Cart abandonment alone recovers 10–15% of lost orders. Post-purchase flows lift LTV by 25%. Win-back campaigns reactivate 8% of lapsed customers. Welcome series convert 30% of new subscribers within 14 days.

None of this requires more traffic. None of it requires more ad spend. It requires building a system that talks to people you already paid to acquire.

"Email is the only channel where the marginal cost of one more send is essentially zero. Yet most brands send less than they should."
/ Live flows for a typical client LIVE
Email · Welcome 02 Just now
Sarah, here's why we built this
Two weeks ago we hit a wall — here's the story behind the brand...
+ $342 attributed
SMS · Cart abandon T+1h 14m ago
Forgot something? 👀
Your cart's still warm. Free shipping today only with code...
+ $1,180 attributed
Email · Post-purchase 03 1h ago
3 ways to get the most out of yours
Tips from our top 100 customers + the one mistake to avoid...
+ $620 attributed
SMS · Win-back D45 3h ago
We miss you 💔
15% off to come back. Just for you, just this week...
+ $890 attributed
Email · Browse abandon 5h ago
Still thinking about it?
Reviews, sizing, FAQs — everything you need before deciding...
+ $445 attributed

Four layers.
One revenue machine.

We don't just write emails. We build a layered system that captures, segments, automates, and campaigns — all working together to maximize LTV from every subscriber.

Capture & list growth

The whole machine starts with subscribers. We build pop-ups, embedded forms, and quiz flows that double opt-in rates without killing conversion.

  • Exit-intent & scroll-triggered popups
  • Spin-to-win & quiz-based capture
  • SMS opt-in via two-tap consent
  • Embedded forms in product & blog pages
  • Compliance: TCPA, GDPR, CASL

Segmentation & personalization

Stop blasting everyone the same message. We build segments based on real behavior: VIPs, lapsed buyers, browse-only, high-AOV, low-engagement.

  • Behavioral & RFM-based segments
  • Predictive analytics (LTV, churn risk, next purchase)
  • Dynamic content blocks per segment
  • Product affinity & recommendation logic
  • Suppression rules to protect deliverability

Automated flows

The set-and-forget revenue engine. 15+ flows running 24/7 across email and SMS, triggered by every meaningful customer action.

  • Welcome series (5–7 emails over 14 days)
  • Cart & browse abandonment (email + SMS)
  • Post-purchase, review, & cross-sell flows
  • Win-back & reactivation sequences
  • Birthday, anniversary, & replenishment triggers

Campaigns & calendar

Weekly campaigns that don't feel like spam. Every send is segmented, designed, and tied to a specific revenue goal — not just "get something out the door."

  • Weekly campaign calendar tied to your offers
  • Custom templates designed for your brand
  • A/B testing on subject lines & CTAs
  • Deliverability monitoring & warm-up
  • Monthly revenue attribution reports

Every flow we'll build for your store.

Each one is triggered by a specific behavior, segmented by customer value, and tied to a measurable revenue outcome. Email + SMS, working together.

01

Welcome series

5–7 emails over 14 days that introduce the brand, build trust, and convert new subscribers.

~30% of subscribers convert
02

Cart abandonment

3-step email + 2 SMS sequence triggered when a cart is left for 1+ hours.

Recovers 10–15% of carts
03

Browse abandonment

For visitors who viewed a product but didn't add to cart. Soft, helpful nudge.

5–8% recovery rate
04

Post-purchase

Order confirmation, shipping updates, "how to use," and review request — all automated.

+25% LTV lift
05

Cross-sell

Triggered after first purchase. Recommends complementary products with social proof.

+18% AOV on second order
06

Win-back

For customers who haven't purchased in 60/90/180 days. Tiered offers based on past spend.

8% reactivation
07

VIP nurture

Top 10% of customers get exclusive content, early access, and VIP-only offers.

3x repeat purchase rate
08

Replenishment

For consumable products. Triggered based on average reorder cycle per SKU.

+40% repeat rate
09

Birthday & anniversary

Personalized offer on customer birthday + brand anniversary celebrations.

12% redemption rate
10

Review request

Triggered 14 days post-delivery. Drives reviews + UGC for social proof flywheel.

3x review volume
11

Back-in-stock

Notify subscribers the moment their wishlist item is restocked. Email + SMS.

22% conversion rate
12

Price drop

Alerts browsers when a product they viewed drops in price.

15% conversion rate
13

Quiz follow-up

For brands with product quizzes — personalized recommendations based on quiz answers.

+45% quiz-to-purchase
14

Lapsed VIP recovery

Special sequence for high-LTV customers who've gone quiet. Personal, founder-tone.

14% reactivation
15

Sunset / re-engagement

Last-chance email before suppressing inactive subscribers — protects deliverability.

Saves 6% of list
/ We're certified
partners on
Klaviyo
Postscript
Attentive
Yotpo SMS
Omnisend

From audit
to automated revenue.

90 days from first call to a full email + SMS revenue engine running 24/7. Then it compounds forever.

Week 1–2
Audit, strategy, & setup
Klaviyo audit, list cleanup, deliverability baseline, brand voice doc, segmentation strategy approved. Capture forms launched. Tracking validated end-to-end.
Week 3–6
Core flows go live
Welcome series, cart abandonment, browse abandonment, post-purchase, and review request flows built, designed, copywritten, tested, and deployed live.
Week 7–10
Advanced flows + campaigns
Cross-sell, win-back, VIP, replenishment, birthday, back-in-stock, and 5 more flows shipped. Weekly campaign calendar begins. SMS program launched.
Week 11–12
Optimization & handoff
Every flow A/B tested. Sunset flow protects deliverability. Full revenue attribution dashboard. Quarterly review & the next 90 days planned.

From newsletter to revenue engine.

A few quick numbers from Shopify brands we've built email + SMS systems for in the last 12 months.

/ Premium skincare
38%
Of total revenue from email + SMS

"Email went from 6% of revenue to 38% in four months. Most predictable channel we have now."

— Founder, $4M ARR brand
/ Apparel D2C
$84k
Recovered from cart abandonment in Q1

"The cart flow alone recovered enough revenue to pay for the entire engagement five times over."

— Marketing lead, sustainable apparel
/ Coffee subscription
+72%
LTV lift from new flow architecture

"Replenishment + cross-sell flows transformed our LTV. Now we can outbid every competitor on paid."

— CEO, specialty coffee brand
Limited — 4 slots open this quarter

The 90-Day Flow
Build.

Our flagship email + SMS package. 15 core flows built, designed, copywritten, and shipped. Klaviyo + Postscript fully configured. Weekly campaigns. Custom templates. Full segmentation. Designed to lift email revenue from <10% to 25%+ of total revenue, or we keep working until it does.

  • Klaviyo + SMS audit & cleanup
  • 15 core flows built & deployed
  • Custom branded templates
  • Capture forms (popup + embed)
  • Behavioral & RFM segmentation
  • SMS program launch (Postscript)
  • Weekly campaign calendar & sends
  • Deliverability monitoring & warmup
  • A/B testing on every flow
  • Live revenue attribution dashboard
Free bonus: Custom 12-month campaign calendar mapped to your offer cycle + lifetime access to our library of 50+ proven email templates (worth $1,500).
$6,997 / 90 days
$ 4,497
flat fee · 90 days · all-in
Save $2,500 — ends April 30
Claim my slot Book a free 30-min audit
25% revenue lift guarantee
You own all assets & flows
Pay 50% upfront, 50% at day 45
2 of 4 slots already booked

Common questions.

No. The $4,497 covers our build & management. You'll pay Klaviyo (typically $45–$300/mo based on list size) and Postscript ($100–$500/mo for SMS) directly. You own the accounts and the data forever.

If email + SMS doesn't reach at least 25% of your total revenue by day 90, we keep building, optimizing, and campaigning for free until it does. We've hit this benchmark in 47 of the last 50 engagements.

Yes. The audit week tells us what to keep, what to fix, and what to rebuild. Most existing setups have 3–4 broken flows, weak segmentation, and templates that hurt deliverability — we'll surgically fix all of it without nuking what's working.

Any size. Even with 500 subscribers, the flows we build will pay for the package within 60 days because they convert at 8–15% on cart and welcome series. We'll also help you 3–5x your list during the engagement through capture optimization.

Yes. Our team writes all emails and SMS in your brand voice (we'll capture it in week 1). We also design the templates from scratch based on your brand. You just review & approve before each flow goes live.

We treat deliverability like a religion. SPF/DKIM/DMARC setup, sender reputation monitoring, list cleanup, suppression rules, and warmup protocols are all part of the engagement. If your domain has past deliverability damage, we include domain repair as part of week 2.

Three options: continue with a monthly retainer (recommended — campaigns and optimizations need ongoing attention), upgrade to a full-service growth package, or take everything in-house with the SOPs we built. You keep all assets, templates, flows, and documentation forever.