Most agencies optimize for clicks, impressions, and dashboard sparkle. We optimize for one thing: profitable revenue you can put on a P&L. Across Google, Meta, TikTok, and Amazon — tuned daily.
If your ROAS has been flat for months, one of these five leaks is the culprit. We've audited 400+ Shopify ad accounts — the patterns are always the same.
Broad lookalikes, overlapping retargeting pools, and stale customer lists. Your ad dollars hit people who'll never buy — and Meta's algorithm learns the wrong signals.
Performance Max and Advantage+ shovel budget into campaigns by total revenue, not profitable revenue. You're winning auctions that lose money on a per-order basis.
The same 4 ads running for 6 months. CTRs drop, CPMs climb, ROAS quietly bleeds out. You need 12–20 fresh creatives every month to stay ahead of fatigue.
iOS 14, cookie deprecation, and platform self-reporting mean your "ROAS" is a fairy tale. Without server-side tracking and real attribution, you're flying blind.
One campaign objective. One ad set. One audience. No prospecting/retargeting separation, no LTV cohort targeting. Every dollar gets spent the same way — badly.
Best campaign in the world dies at a 1.4% conversion rate. Slow product pages, weak offers, and trust gaps undo your ad investment. We fix the funnel, not just the ads.
We don't "set and forget." Every account gets daily eyes, weekly creative refresh, and bi-weekly strategy recalibration. Performance marketing is a daily sport — we treat it like one.
The skeleton your ad spend lives on. We rebuild it for clarity, scalability, and machine-learning efficiency.
Creative is 70% of paid performance in 2026. We produce, test, and iterate on it weekly — never letting fatigue set in.
Algorithms need clean signals to scale. We feed them the right data so they can spend efficiently — and we override them when they're wrong.
Platform numbers lie. We give you a single source of truth that ties every ad dollar to actual revenue — not Meta's wishful thinking.
Top, middle, bottom — we don't dump budget into "broad" and pray. Each funnel stage gets its own creative, audience, and KPI. Here's how we split a typical $50k/mo budget.
Brands that scale predictably past $500k/mo run a full funnel — not a one-trick pony. Here's the budget allocation we use as a starting point, then optimize weekly based on what your data shows.
Each stage uses different creative, different audiences, different KPIs — and feeds the next stage with warmer leads. The result: lower CAC, higher LTV, and ROAS that actually compounds.
/ Indicative for a $50k/mo total budget
Broad reach, hook-led video, brand storytelling.
Reviews, comparisons, product education, founder content.
Cart abandoners, viewed-product, offer-led DR ads.
Branded Google & Amazon, competitor conquesting.
No months-long setup. Audit on day 1, strategy by day 7, campaigns live by day 14. You'll see daily Slack updates from the start.
Recent results from Shopify brands we've scaled in the last 12 months.
"They cut our wasted spend in half in the first month, then doubled our revenue in the next two."
"The creative engine alone was worth the retainer. We finally have ads that don't fatigue in two weeks."
"Most agencies break ROAS at scale. ShopFillip held 6x while tripling our spend. Game-changing."
Our flagship paid ads package. Account rebuild, full funnel launch, 20 fresh creatives, server-side tracking, and a dedicated media buyer in your Slack — all designed to lift blended ROAS by 2x in the first 60 days, or we keep working free until it does.
No. The $3,997 is our management fee for 60 days. Ad spend is paid directly by you to Google, Meta, TikTok, and Amazon — you keep 100% ownership of the ad accounts and the data. Most clients in this package run between $20k–$50k/mo in ad spend.
If your blended ROAS doesn't lift at least 2x from your 60-day trailing average by the end of the sprint, we keep optimizing for free until it does. We can promise this because we've run this playbook 200+ times. The math works when the foundation is right.
Most accounts see meaningful improvement in week 2–3 once we've cut the wasted spend, fixed tracking, and launched fresh creative. Big ROAS lifts typically land in weeks 4–6 as the algorithm learns the new clean data signals.
The full sprint package is built for brands spending $20k+/mo. For smaller budgets, our Starter plan ($499/mo on the pricing page) is a better fit — same playbook scoped to fit a single channel and lower spend.
We use them — carefully. Both are powerful but love to spend on garbage if you let them. We use exclusion lists, profit-aware bidding, and asset group structuring to keep them in lane. Sometimes we override them with manual campaigns where the math is better.
We handle it. The package includes 20 fresh creatives shipped over 60 days — UGC, static graphics, and short-form video. We have an in-house creative team plus a vetted UGC creator network. You just review & approve.
Your choice. Continue with a monthly retainer (recommended — performance ads need ongoing attention), upgrade to one of our full-service packages, or take the rebuilt account in-house with the playbook we documented. No lock-in either way.
