A micro-creator with 18,000 engaged followers in your niche outsells a celebrity with 2 million every single time. We find them, vet them, brief them, and turn their best content into your highest-ROAS ads.
The era of celebrity influencer marketing is over. The era of micro-creators with hyper-engaged niche audiences is just getting started — and the math is brutal in their favor.
A celebrity influencer with 2 million followers charges $25,000 for a single post, gets a 0.6% engagement rate, and converts at 0.04%. Total cost-per-conversion: brutal.
A micro-creator with 18,000 followers who only posts about your specific niche charges $300, gets a 9% engagement rate, and converts at 2.1%. Their audience trusts them because they're specific, not famous.
Run that math across 30 micro-creators in a quarter, and you've spent $9,000 to reach 540,000 hyper-targeted followers with content that converts. That's the same reach as one celebrity post — for a third of the price — with content you can repurpose into ads forever.
This is the shift that's quietly remade DTC marketing. We've been building this engine for clients since 2022.
Most agencies treat influencer as one-off "campaigns." We build it as a continuous engine: sourcing, briefing, shipping content, and recycling everything into ads. Compounds quarter over quarter.
We don't just scrape Instagram. Every creator is qualified against your audience, brand fit, content quality, and real engagement — not bot-inflated metrics.
We brief creators to convert without killing their voice. The result is content that performs because it doesn't feel like an ad.
Every creator post is also a paid ad asset. We negotiate usage rights upfront so winning content runs as ads forever — not just in the creator's feed.
Every creator gets a tracked link, unique discount code, and pixel attribution. You see exactly which creators drove revenue — not just engagement.
Not every tier converts equally. The data — from 400+ campaigns we've run — tells you which tier deserves your budget.
Anonymized snapshots of recent creator partnerships. Each one was sourced, vetted, briefed, and tracked through our system.
90 days from first call to a fully running creator program with 30+ partnerships, a UGC library, and whitelisted ads scaling.
A few quick numbers from Shopify brands we've built creator engines for in the last 12 months.
"We spent $14k on creators and got $184k in tracked sales. Whitelisted ads kept running for months after."
"Creator UGC outperformed every studio-shot ad we've ever run. Cost a fraction. Felt completely native."
"We had a content library that took us a year to build — done in a quarter, at a fifth of the cost."
Our flagship influencer package. 30+ vetted creators sourced and shipped. UGC pipeline built. Whitelisted ads launched. Affiliate program activated. Designed to deliver 5x ROAS on creator spend in 90 days — or we keep sourcing and shipping until it does.
No. The $5,497 is our management fee. Creator fees (typically $50–$1,500 each, depending on tier) and product samples are paid separately by you. For a 30-creator program in micro tier, expect to budget another $8–$15k for creator fees + product over 90 days.
If your tracked, attributed revenue from creator activity doesn't hit at least 5x your creator spend by day 90, we keep sourcing, briefing, and shipping new creators for free until it does. We've cleared 5x ROAS in 38 of the last 41 engagements.
Niche fit beats follower count. We look at audience demographics, engagement quality (real comments, not bots), past brand partnerships, content style match to your brand, and conversion track record. Every creator gets a score before we approve outreach.
Yes — that's the whole point. Whether you're skincare, fitness, food, home, fashion, or B2B SaaS, we source creators who already make content about your category. Niche specificity is what makes the conversions land.
We can run macro / celebrity campaigns when it makes strategic sense (brand launches, awareness plays). But we'll always tell you honestly when the math doesn't work. Most of the time, it doesn't — and we'd rather spend your budget on 30 micro creators than 1 macro post.
Yes. We negotiate perpetual usage rights upfront in every contract. The UGC library you build during the engagement is yours forever — runs as ads, lives on your site, ships in emails, repurposed across channels. No expiring rights.
Three options: continue with a monthly retainer (recommended — creator engines compound), upgrade to a full-service growth package (we plug creator content into paid & email automatically), or take everything in-house with the SOPs and roster we built. Either way, you keep all relationships, all content, and all rights.
