Eight deep-dive case studies across skincare, apparel, home goods, fitness, and food. Every number here is real, verified, and tied to client P&Ls — just without the client names.
Premium D2C skincare brand with flat organic and declining email performance. Rebuilt the SEO foundation, launched 15+ Klaviyo flows, and turned reviews into a compounding asset.
DTC apparel brand stuck at 2.1x blended ROAS despite strong product. We rebuilt the paid account architecture, launched a creator UGC pipeline, and installed server-side tracking.
Home goods brand with a 1.4% conversion rate and a punishing mobile checkout. Full CRO sprint: 18 tests, complete checkout rebuild, cart drawer redesign, trust signals overhaul.
Specialty coffee brand with great acquisition but terrible retention. Built replenishment, cross-sell, and win-back flows. Layered micro-creator partnerships for compounding awareness.
Activewear brand with flat paid performance and no organic reach strategy. Sourced and shipped 28 micro-creators, converted their top posts into whitelisted ads that ran for months.
Organic skincare brand competing against well-established players in a saturated category. Technical SEO overhaul, content clusters built around long-tail terms, AI search optimization.
Jewelry brand hitting a scaling wall on Meta and Google. Rebuilt the full funnel with a 50/25/15/10 split, upgraded creative production to 20/month, held ROAS while tripling spend.
Supplements brand running 5 separate vendors with fragmented data. Consolidated into a full-service pod running SEO, paid, CRO, email, and creator under one dashboard.
A premium D2C skincare brand that went from $1.2M to $4.8M in annual revenue over 14 months. Here's the full playbook.
The brand came to us doing $100k/mo in a category getting squeezed by well-funded competitors. Organic traffic had been flat for 14 months. Their email program was just "welcome + monthly newsletter" — generating less than 6% of revenue.
Paid ads were working but costs were climbing and iOS 14 had destroyed their attribution. They couldn't tell what was actually profitable.
We ran a 90-day audit and found the usual suspects: duplicate Shopify URLs killing crawl budget, zero schema markup, a 3-email welcome series that hadn't been updated in 18 months, no server-side tracking, and creative fatigue across every ad account.
Over the next 14 months, our full-service pod ran the complete playbook: technical SEO rebuild, content clusters on 40 buyer-intent terms, 15 Klaviyo flows, server-side tracking setup, Core Web Vitals optimization to green, and a weekly creative pipeline producing 12+ fresh ad assets.
By month 6, organic traffic had 3x'd. By month 9, email was 25% of revenue. By month 14, the brand had grown from $100k/mo to $400k/mo — and ad spend was actually down because so much revenue was now coming from owned channels.
"Most agencies focus on one channel and hope the rest sorts itself out. ShopFillip rebuilt our entire growth engine — and we've finally got a P&L that makes sense."— Founder & CEO, health brand ($4.8M ARR, USA)
Book a free 30-minute audit. We'll review your store live and tell you honestly whether we can move the needle — and how much.
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