Conversion Rate Optimization — ShopFillip
Conversion rate optimization — the cheapest growth lever

You don't need
more traffic.
You need more buyers.

98% of Shopify visitors leave without buying. We find out why — through heatmaps, session recordings, A/B tests, and checkout teardowns — then fix it. The result is more revenue from the traffic you already paid for.

+68%
Avg. conversion lift
90d
To statistical wins
42+
Tests run per quarter
12x
Cheaper than paid ads
Heatmap analysis A/B testing Session recordings Checkout overhaul Trust signal optimization Upsell & cross-sell Heatmap analysis A/B testing Session recordings Checkout overhaul Trust signal optimization Upsell & cross-sell

CRO is the cheapest growth lever you have.

Most stores spend 90% of their budget on ads to bring in more traffic. Then they let that traffic bleed out at the checkout. CRO fixes the bleed first.

Let's say your store does $100k/mo at a 2% conversion rate. To grow 50%, most brands ask: "how do I get 50% more traffic?"

Wrong question. The right question is: "how do I convert more of the traffic I already have?"

Lifting your conversion rate from 2% to 3% does the exact same thing as buying 50% more traffic — except it costs a fraction of the price, and the gains compound forever after the test wins.

That's why every dollar spent on CRO returns 3–10× more than the same dollar spent on paid ads. We've run the numbers across hundreds of Shopify stores. The math doesn't lie.

"The cheapest customer to acquire is the one already on your site."
— Every great eCommerce founder, eventually.
/ Current state $100k/mo
Conversion rate 2.0%
Monthly visitors 100,000
/ After CRO sprint 100,000
Conversion rate 3.2%
Monthly revenue $160k/mo

Four disciplines.
One testing engine.

We don't guess what to change. We let your visitors tell us through behavior data, then we test rigorously. Every change is backed by statistical significance — never opinions.

Discovery & behavior data

We watch what your visitors actually do, not what we think they do. Real data beats opinions every time.

  • Heatmaps on every key page (Hotjar / Microsoft Clarity)
  • Session recordings of cart abandoners
  • Funnel drop-off analysis (GA4 + Triple Whale)
  • On-site exit-intent surveys
  • Customer interview synthesis

A/B testing framework

Hypothesis-driven, statistically rigorous. We test what matters, not what's easy. Every winner gets shipped, every loser gets killed.

  • Test prioritization (PXL framework)
  • Statistical significance & sample-size validation
  • Multi-variant tests on high-traffic pages
  • Mobile + desktop split testing
  • Winner deployment to 100% of traffic

Checkout & cart surgery

Your checkout is where 70% of the revenue is won or lost. We rebuild it to remove every point of friction between intent and purchase.

  • Checkout funnel teardown & rebuild
  • Cart drawer & sticky cart optimization
  • Shipping & payment friction removal
  • Express checkout (Shop Pay, Apple Pay) optimization
  • Post-purchase upsell flows

Trust & social proof

People buy from brands they trust. We weave proof into every part of the journey — from PDP to checkout to post-purchase.

  • Reviews & UGC integration (Yotpo / Loox / Okendo)
  • Trust badges, guarantees, return policy clarity
  • Founder story & brand authority signals
  • "As seen in" press & media placements
  • Real-time social proof widgets

Real A/B tests. Real lifts.

A glimpse at the kind of tests we run for clients — and what wins. Every result here is statistically significant.

/ Test 01 — Apparel D2C
A — Control
"Add to cart"
3.2%
B — Winner
"Get yours — ships free today"
4.1%
Lift +28%
/ Test 02 — Skincare
A — Control
No reviews above the fold
2.1%
B — Winner
Star rating + 3 reviews above fold
2.9%
Lift +38%
/ Test 03 — Home goods
A — Control
Multi-step checkout (3 pages)
14% checkout completion
B — Winner
Single-page checkout + Shop Pay
22% checkout completion
Lift +57%

From audit
to compounding wins.

CRO is a system, not a project. The first 90 days are about installing the system — then it keeps paying off forever.

Week 1–2
Discovery & baseline
Heatmaps installed, session recording begins, funnel data captured, customer survey launched, full UX teardown of homepage / collection / PDP / cart / checkout. We document every friction point.
Week 3–4
Quick wins go live
High-confidence fixes ship immediately (broken UX, missing trust signals, slow PDPs). Test backlog built & prioritized using the PXL framework. First A/B test launches.
Week 5–8
Test velocity ramps
3–5 tests running concurrently. Winners ship to 100% of traffic. Checkout overhaul project begins. Bi-weekly review of what's converting and why.
Week 9–12
Compounding revenue lift
By week 12, you're typically at +30–70% conversion lift. Checkout fully rebuilt. Post-purchase upsell flows live. The system runs continuously — new tests every week, forever.

Same traffic. More revenue.

A few quick numbers from Shopify brands we've optimized in the last 12 months.

/ Beauty D2C
+86%
Revenue lift in 90 days — same traffic

"We doubled revenue without spending an extra dollar on ads. The CRO work paid for itself in the first 3 weeks."

— Founder, $2M ARR brand
/ Premium apparel
2.8%
Conversion rate, up from 1.4%

"The checkout rebuild alone added 20% to monthly revenue. Then the test winners kept compounding from there."

— Marketing lead, sustainable apparel
/ Home goods
+42%
Average order value increase

"Post-purchase upsells + cart drawer redesign. Two changes, massive AOV lift. Wish we'd done this years ago."

— CEO, home goods brand
Limited — 4 slots open this quarter

The 90-Day Conversion
Sprint.

Our flagship CRO package. Full discovery, 12+ rigorous A/B tests, complete checkout rebuild, trust signal overhaul, and a dedicated CRO strategist in your Slack — designed to lift your conversion rate by 40% minimum, or we keep working until it does.

  • Full UX teardown & audit
  • Heatmaps + session recordings setup
  • 12+ A/B tests run & analyzed
  • Complete checkout rebuild
  • Cart drawer & sticky cart redesign
  • Post-purchase upsell flows
  • Trust & social proof overhaul
  • Customer interview synthesis
  • Dedicated CRO strategist
  • Bi-weekly test reviews + reports
Free bonus: 6-month CRO playbook tailored to your store + lifetime access to our test library of 200+ proven winners (worth $1,800).
$7,997 / 90 days
$ 4,997
flat fee · 90 days · all-in
Save $3,000 — ends April 30
Claim my slot Book a free 30-min audit
40% conversion lift guarantee
No long-term contract
Pay 50% upfront, 50% at day 45
2 of 4 slots already booked

Common questions.

For statistically significant A/B tests, you generally need at least 10,000–15,000 monthly visitors and 200+ orders per month. If you're below that, we focus more on UX teardowns, qualitative research, and best-practice deployments — which still produce big lifts even without high-volume testing.

If your conversion rate doesn't improve by at least 40% from baseline by day 90, we keep working for free until it does. We can promise this because we've run this playbook 100+ times. Most clients hit 40% by week 6.

Yes — with your approval. We use proper version control, staging environments, and full rollback ability. For A/B tests we use Convert.com or VWO so live changes only deploy after winners hit statistical significance.

Absolutely. We can either implement everything ourselves, hand off detailed dev briefs to your team, or split the work. Most of our clients prefer we handle implementation so the cycle stays fast.

Then this is exactly the right package — the full checkout rebuild is included. We'll move it to a single-page flow, optimize Shop Pay / Apple Pay placement, remove field friction, and add post-purchase upsells. This alone typically adds 15–30% to revenue.

Web design is about how it looks. CRO is about how it converts. We don't redesign for aesthetics — we change specific elements based on what your data shows, then test whether those changes actually make people buy more. Looks pretty is a happy side effect, not the goal.

You can continue with a monthly retainer (recommended — CRO compounds month over month), upgrade to a full-service growth package, or take the system in-house with the playbook we built. Either way you keep every winning test, every learning, and the documented system.