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Ruger Wafers

Since 1985, Ruger Wafers has been dedicated to crafting wafers like no other. Inspired by traditional Austrian Neapolitan wafers, our treats combine layers of crispy wafers with smooth, creamy fillings in a variety of irresistible flavors. We are passionate about our wafers—we eat them, love them, and want you to share in our joy. Ruger Wafers are made without artificial flavors, colors, or preservatives, ensuring a fresh, crispy, and delicious snack every time.

Project Info -

Category:

Advertising

Location:

India

Platform:

Amazon Ads

Focus

Online Sales & Revenue Growth

Client

Ruger Wafers

Importance of storytelling and influencer marketing in social media marketing

Case Study Overview

Ruger Wafers, renowned for their quality and taste, sought to significantly increase their sales through targeted advertising strategies. We implemented a focused advertising campaign to enhance Ruger Wafers’ market presence. By maintaining a targeted TACOS (Total Advertising Cost of Sales) strategy, we ensured efficient ad spend and maximized return on investment. Our targeted advertising efforts yielded impressive results for Ruger Wafers. With a total spend of $47,780, we successfully generated $809,614 in sales, achieving a TACOS of 5.90% and an ACOS of 21.60%. These metrics highlight the efficiency and effectiveness of our advertising strategy, demonstrating significant sales growth while maintaining controlled advertising costs. This success underscores the power of our targeted campaigns in enhancing Ruger Wafers’ market presence and driving substantial revenue increases.