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V12 Safety Footwear

V12 strives to make the experience of buying safety footwear outstanding. Understanding which boots are right for you can be challenging, so they offer tools like the Boot Finder and expert recommendations to make the process easier. Their mission is to provide the best, safest, and most comfortable footwear solutions on the market, ensuring that everyone has the best chance to return home safely at the end of the working day.

Project Info -

Category:

Advertising

Location:

India

Platform:

Amazon Ads

Focus

Online Sales & Revenue Growth

Client

V12

Importance of storytelling and influencer marketing in social media marketing

Case Study Overview

V12 Safety Footwear, a leader in the safety footwear industry, aimed to boost their sales while maintaining a strong focus on providing the safest and most comfortable footwear solutions. With a diverse range of protective boots, they sought to reach a wider audience and increase their market share. We implemented a strategic advertising campaign to elevate V12’s market presence. By carefully targeting the right audience and optimizing ad spend, we aimed to drive significant sales growth while keeping advertising costs under control. Our targeted advertising efforts for V12 Safety Footwear yielded exceptional results. With a total spend of $70,517, we generated $1,362,659 in sales, achieving a TACOS of 5.17% and an ACOS of 10.99%. These impressive metrics highlight the efficiency and effectiveness of our advertising strategy, demonstrating significant sales growth while maintaining controlled advertising costs.